{"id":4629,"date":"2021-08-03T18:11:51","date_gmt":"2021-08-03T18:11:51","guid":{"rendered":"https:\/\/education.ufl.edu\/etc\/?page_id=4629"},"modified":"2025-12-11T16:16:21","modified_gmt":"2025-12-11T16:16:21","slug":"about","status":"publish","type":"page","link":"https:\/\/education.ufl.edu\/etc\/about\/","title":{"rendered":"About"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||true&#8221; custom_padding=&#8221;25px||25px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;31px|0px|0|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;breadcrumbs-area&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; link_font=&#8221;Stolzl||||||||&#8221; link_text_color=&#8221;#000000&#8243; header_font=&#8221;||||||||&#8221; custom_margin=&#8221;0px||0px&#8221; custom_padding=&#8221;0px||0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"\/etc\">Home<\/a>\u00a0<span class=\"et-pb-icon\" style=\"font-size: 14px; color: #3caea3; padding: 0 10px;\">$<\/span><a href=\"\/etc\/about\">About<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;31px|0px|0|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; text_font=&#8221;Stolzl|700|||||||&#8221; text_text_color=&#8221;#20639b&#8221; text_font_size=&#8221;22px&#8221; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.4em&#8221; header_4_line_height=&#8221;0.5em&#8221; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>ABOUT ETC<\/h4>\n<h2><span role=\"presentation\" dir=\"ltr\">Blending strategy,\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">creativity &amp; ingenuity<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span role=\"presentation\" dir=\"ltr\">Our department\u00a0<span>was intentionally created to be a centralized mission-essential support unit that benefits and advances the College of Education community with high-levels of expertise and agility.\u00a0<\/span>Our team is composed of strategists, writers, designers, developers,\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">instructional designers, videographers and photographers. From website\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">design to online course development, we are driven to create transformative\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">learning environments.\u00a0<\/span><\/p>\n<p><span role=\"presentation\" dir=\"ltr\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/etc\/contact&#8221; button_text=&#8221;Work with us&#8221; button_alignment=&#8221;left&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.24.0&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#173f5f&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;|500|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ed553b&#8221; custom_margin=&#8221;-15px||0px||false&#8221; custom_margin_tablet=&#8221;0px||0px&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;8px|25px||25px||false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover_enabled=&#8221;on&#8221; custom_padding__hover=&#8221;|45px||&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;#0f314f&#8221; button_border_radius__hover_enabled=&#8221;on|hover&#8221; button_border_radius__hover=&#8221;0px&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;50px|0px|31px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#20639b&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>ETC Services<\/h2>\n<p><span role=\"presentation\" dir=\"ltr\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Communications&#8221; url=&#8221;\/etc\/services\/communications&#8221; image=&#8221;https:\/\/education.ufl.edu\/etc\/files\/2022\/01\/Communications.png&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Service 01&#8243; _builder_version=&#8221;4.24.0&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;|||||||#20639b|&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;22px&#8221; body_line_height=&#8221;1.9em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||40px||false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;950ms&#8221; link_option_url=&#8221;\/etc\/services\/communications&#8221; hover_enabled=&#8221;0&#8243; custom_css_blurb_image=&#8221;min-width: 80px; ||padding-right: 16px;&#8221; global_colors_info=&#8221;{}&#8221; border_width_all__hover_enabled=&#8221;on&#8221; alt=&#8221;1 of 6 part of a hexagon&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span role=\"presentation\" dir=\"ltr\">Researching, planning, implementing and\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">evaluating campaigns designed to meet strategic\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">objectives through collaboration. <a href=\"\/etc\/services\/communications\" style=\"color: black; text-decoration: underline;\">Learn about communications<\/a><\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Website Design&#8221; url=&#8221;\/etc\/services\/web-design&#8221; image=&#8221;https:\/\/education.ufl.edu\/etc\/files\/2022\/01\/WebDesign.png&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Service 01&#8243; _builder_version=&#8221;4.24.0&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;|||||||#20639b|&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;22px&#8221; body_line_height=&#8221;1.9em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;20px||40px||false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;950ms&#8221; link_option_url=&#8221;\/etc\/services\/web-design&#8221; hover_enabled=&#8221;0&#8243; custom_css_blurb_image=&#8221;min-width: 80px; ||padding-right: 16px;&#8221; global_colors_info=&#8221;{}&#8221; alt=&#8221;1 of 6 part of a hexagon&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span role=\"presentation\" dir=\"ltr\">Bringing dynamic websites to life through\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">detailed architecture and intuitive design to\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">enhance user experiences.\u00a0<a href=\"\/etc\/services\/web-design\" style=\"color: black; text-decoration: underline;\">Learn about website design<\/a><\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Videography&#8221; url=&#8221;\/etc\/services\/videography&#8221; image=&#8221;https:\/\/education.ufl.edu\/etc\/files\/2022\/01\/Video.png&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Service 03&#8243; _builder_version=&#8221;4.24.0&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;Stolzl|||||||#20639b|&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;22px&#8221; body_line_height=&#8221;1.9em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;20px||40px||false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;950ms&#8221; link_option_url=&#8221;\/etc\/services\/videography&#8221; hover_enabled=&#8221;0&#8243; custom_css_blurb_image=&#8221;min-width: 80px; ||padding-right: 16px;&#8221; global_colors_info=&#8221;{}&#8221; alt=&#8221;1 of 6 part of a hexagon&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span role=\"presentation\" dir=\"ltr\">Delivering authentic and effective messaging in a\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">variety of methods designed to capture the hearts\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">and minds of target audiences. <a href=\"\/etc\/services\/videography\" style=\"color: black; text-decoration: underline;\">Learn about videography<\/a><\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Instructional Design&#8221; url=&#8221;\/etc\/services\/instructional-design&#8221; image=&#8221;https:\/\/education.ufl.edu\/etc\/files\/2022\/01\/ID.png&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Service 01&#8243; _builder_version=&#8221;4.24.0&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;|||||||#20639b|&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;22px&#8221; body_line_height=&#8221;1.9em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;20px||40px||false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;950ms&#8221; link_option_url=&#8221;\/etc\/services\/instructional-design&#8221; hover_enabled=&#8221;0&#8243; custom_css_blurb_image=&#8221;min-width: 80px; ||padding-right: 16px;&#8221; global_colors_info=&#8221;{}&#8221; alt=&#8221;1 of 6 part of a hexagon&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span role=\"presentation\" dir=\"ltr\">Developing powerful online educational\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">experiences using research,\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">best practices and cutting-edge technology. <a href=\"\/etc\/services\/instructional-design\" style=\"color: black; text-decoration: underline;\">Learn about instructional design<\/a><\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Graphic Design&#8221; url=&#8221;\/etc\/services\/graphic-design&#8221; image=&#8221;https:\/\/education.ufl.edu\/etc\/files\/2022\/01\/GraphicDesign.png&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Service 02&#8243; _builder_version=&#8221;4.24.0&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;|||||||#20639b|&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;22px&#8221; body_line_height=&#8221;1.9em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;20px||40px||false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;950ms&#8221; link_option_url=&#8221;\/etc\/services\/graphic-design&#8221; hover_enabled=&#8221;0&#8243; custom_css_blurb_image=&#8221;min-width: 80px; ||padding-right: 16px;&#8221; global_colors_info=&#8221;{}&#8221; alt=&#8221;1 of 6 part of a hexagon&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span role=\"presentation\" dir=\"ltr\">Creating beautiful and effective visual storytelling\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">devices through expert use of design elements and\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">professional practices. <a href=\"\/etc\/services\/graphic-design\" style=\"color: black; text-decoration: underline;\">Learn about graphic design<\/a><\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Software Development&#8221; url=&#8221;\/etc\/services\/software-development&#8221; image=&#8221;https:\/\/education.ufl.edu\/etc\/files\/2022\/01\/SoftwareDev.png&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Service 03&#8243; _builder_version=&#8221;4.24.0&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;Stolzl|||||||#20639b|&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;22px&#8221; body_line_height=&#8221;1.9em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;20px||40px||false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;950ms&#8221; link_option_url=&#8221;\/etc\/services\/software-development&#8221; hover_enabled=&#8221;0&#8243; custom_css_blurb_image=&#8221;min-width: 80px; ||padding-right: 16px;&#8221; global_colors_info=&#8221;{}&#8221; alt=&#8221;1 of 6 part of a hexagon&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span role=\"presentation\" dir=\"ltr\">Creating solutions and making connections to\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">new possibilities by pushing the boundaries of\u00a0<\/span><span role=\"presentation\" dir=\"ltr\">computers and programming. <a href=\"\/etc\/services\/software-development\" style=\"color: black; text-decoration: underline;\">Learn about software development design<\/a><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.6em&#8221; link_font=&#8221;||||on|||#f6d55c|&#8221; link_text_color=&#8221;#ffffff&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_color=&#8221;#f6d55c&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.6em&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;162deg&#8221; background_color_gradient_stops=&#8221;#173f5f 0%|#20639b 100%&#8221; background_color_gradient_start=&#8221;#173f5f&#8221; background_color_gradient_end=&#8221;#20639b&#8221; background_image=&#8221;https:\/\/education.ufl.edu\/etc\/files\/2022\/03\/otis-redding.png&#8221; background_size=&#8221;initial&#8221; 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