{"id":5642,"date":"2024-01-03T14:20:39","date_gmt":"2024-01-03T14:20:39","guid":{"rendered":"https:\/\/education.ufl.edu\/etc\/?page_id=5642"},"modified":"2024-01-26T15:29:08","modified_gmt":"2024-01-26T15:29:08","slug":"casestudy_iihs","status":"publish","type":"page","link":"https:\/\/education.ufl.edu\/etc\/work\/casestudy_iihs\/","title":{"rendered":"IIHS"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.4&#8243; background_color=&#8221;rgba(12,0,0,0.25)&#8221; background_image=&#8221;https:\/\/education.ufl.edu\/etc\/files\/2024\/01\/2_IIHS_Home_WebPage_Mockup.png&#8221; background_position=&#8221;center_right&#8221; background_blend=&#8221;multiply&#8221; custom_padding=&#8221;19em||19em||true&#8221; module_class=&#8221;hero_section&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.4&#8243; custom_margin=&#8221;0px||0px||true&#8221; custom_padding=&#8221;25px||25px||true|false&#8221;][et_pb_row custom_padding=&#8221;31px|0px|0|0px|false|false&#8221; _builder_version=&#8221;3.19.4&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text module_class=&#8221;breadcrumbs-area&#8221; _builder_version=&#8221;3.19.4&#8243; text_font=&#8221;||||||||&#8221; link_font=&#8221;Stolzl||||||||&#8221; link_text_color=&#8221;#000000&#8243; header_font=&#8221;||||||||&#8221; custom_margin=&#8221;0px||0px&#8221; custom_padding=&#8221;0px||0px&#8221;]<a href=\"\/etc\">Home<\/a>\u00a0<span class=\"et-pb-icon\" style=\"font-size: 14px; color: #3caea3; padding: 0 10px;\">$<\/span><a href=\"\/etc\/work\">Work<\/a><span class=\"et-pb-icon\" style=\"font-size: 14px; color: #3caea3; padding: 0 10px;\">$<\/span><a href=\"\/etc\/work\/online-dyslexia-certificate\">IIHS in the Classroom<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;31px|0px|0|0px|false|false&#8221; custom_margin=&#8221;||30px&#8221; _builder_version=&#8221;3.19.4&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.4&#8243; text_font=&#8221;Stolzl|700|||||||&#8221; text_text_color=&#8221;#20639b&#8221; text_font_size=&#8221;22px&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size_phone=&#8221;36px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_line_height_phone=&#8221;1.3em&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px&#8221;]<\/p>\n<h1>IIHS in the Classroom<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.4&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text module_class=&#8221;casestudy_overview_header&#8221; _builder_version=&#8221;3.19.4&#8243; text_font=&#8221;|700|||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#20639b&#8221; header_2_font_size=&#8221;20px&#8221;]<\/p>\n<h2>Client<\/h2>\n<p>Insurance Institute for Highway Safety (IIHS) &#8211; Highway Loss Data Institute (HLDI)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text module_class=&#8221;casestudy_overview_header&#8221; _builder_version=&#8221;3.19.4&#8243; text_font=&#8221;|700|||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#20639b&#8221; header_2_font_size=&#8221;20px&#8221;]<\/p>\n<h2>SERVICES<\/h2>\n<p>Instructional Design, Front-end Website design, Back-end Website Development, Videography and Photography<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text module_class=&#8221;casestudy_overview_header&#8221; _builder_version=&#8221;3.19.4&#8243; text_font=&#8221;|700|||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|||on|||||&#8221; header_2_text_color=&#8221;#20639b&#8221; header_2_font_size=&#8221;20px&#8221;]<\/p>\n<h2>Partner<\/h2>\n<p>Griff Jones<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;60px|0px|60px|0px|true|false&#8221; _builder_version=&#8221;3.19.4&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_code _builder_version=&#8221;3.19.4&#8243;]<\/p>\n<blockquote class=\"twitter-tweet\" data-media-max-width=\"560\"><pee lang=\"en\" dir=\"ltr\">IIHS in the Classroom is a new educational website that focuses on the science of car crashes. This free resource features classroom videos, hands-on activities, teacher tips, and lesson plans. <a href=\"https:\/\/t.co\/K6MuE4ygje\">https:\/\/t.co\/K6MuE4ygje<\/a> <a href=\"https:\/\/t.co\/6ouvJh9H21\">pic.twitter.com\/6ouvJh9H21<\/a><\/pee>\u2014 IIHS (@IIHS_autosafety) <a href=\"https:\/\/twitter.com\/IIHS_autosafety\/status\/1037788695800242176?ref_src=twsrc%5Etfw\">September 6, 2018<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.4&#8243;]In collaboration with the University of Florida College of Education, the Insurance Institute for Highway Safety (IIHS) has created a free, online science education platform that excites students and educates teachers on the power of science using real-life applications \u2013 like car crashes. Combining the latest research in web-based learning and educational technologies, science teachers and grades 5-12 students across the nation are experiencing science in action.[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.iihs.org\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;The IIHS-HLDI Official website&#8221; _builder_version=&#8221;3.19.4&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_font=&#8221;||||||||&#8221; button_text_size_phone=&#8221;16px&#8221; button_text_size_last_edited=&#8221;on|desktop&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/classroom.iihs.org\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Crash Science in the Classroom Website&#8221; _builder_version=&#8221;3.19.4&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_font=&#8221;||||||||&#8221; button_text_size_phone=&#8221;16px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;2469px&#8221; custom_padding=&#8221;210px|4em|210px|4em|true|true&#8221; custom_padding_phone=&#8221;60px||60px||true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.19.4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(74,55,150,0.5)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.85)&#8221; background_color_gradient_direction=&#8221;144deg&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/education.ufl.edu\/etc\/files\/2024\/01\/DSC_0247.jpg&#8221; background_position=&#8221;top_center&#8221; custom_css_main_element=&#8221;width: 100vw;&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.4&#8243; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|800|||||||&#8221; header_2_text_color=&#8221;#f6d55c&#8221; header_2_font_size=&#8221;20px&#8221; header_6_font=&#8221;||||||||&#8221; header_6_text_color=&#8221;#f6d55c&#8221; header_6_font_size=&#8221;9px&#8221;]<\/p>\n<h2 style=\"text-align: center;\">OBJECTIVE<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.19.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;27px&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height=&#8221;1.9em&#8221; max_width=&#8221;64%&#8221; max_width_phone=&#8221;101%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<p style=\"text-align: center;\"><span> To support engaging science education by capitalizing on the interest around limited IIHS video assets. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;100px|0px|100px|0px|true|false&#8221; custom_padding_phone=&#8221;48px||48px||true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;3.19.4&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_image src=&#8221;https:\/\/education.ufl.edu\/etc\/files\/2024\/01\/IMG_9192.jpg&#8221; _builder_version=&#8221;3.19.4&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.4&#8243; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#173f5f&#8221; header_2_font_size=&#8221;18px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;#173f5f&#8221; header_3_font_size=&#8221;18px&#8221;]<\/p>\n<h2>The Challenge<\/h2>\n<p>In 2017, the internationally-recognized Insurance Institute for Highway Safety (IIHS) approached the college&#8217;s faculty and e-learning team to partner in the creation of a middle and high school lesson repository built around math and science standards. The challenge was to pull together a vast array of car crash videos and data housed at the institute to create an educational website that applies physics and biology concepts to the real world of cars and car crashes. The real challenge, get kids interested in physics.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;100px|0px|100px|0px|true|false&#8221; custom_padding_phone=&#8221;61px||61px||true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;3.19.4&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.4&#8243; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#173f5f&#8221; header_2_font_size=&#8221;18px&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;#173f5f&#8221; header_3_font_size=&#8221;18px&#8221;]<\/p>\n<h2>The Solution<\/h2>\n<p>We collaborated with the IIHS to create the new site, which includes two films and 11 classroom activities. The activities, which align with Next Generation Science Standards, focus on topics such as inertia, momentum, impulse and energy and include content for students and password-protected teacher resources, including lesson plans and answer keys.<br \/>\nWe provided front-end website design, back-end website development, videography, photography and instructional design. The result was a dynamic web-based archive of video and other lesson resources that may be accessed by any teacher or student\u2014free of charge. These video-based lessons lead by Griff Jones, emeritus clinical associate professor, are immensely popular and exciting demonstrations of physics concepts. The website aims to reinforce important physics and biology concepts while providing students the knowledge to make safe decisions while riding in or driving a vehicle.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_image src=&#8221;https:\/\/education.ufl.edu\/etc\/files\/2024\/01\/1_IIHS_Lessson_WebPage_Mockup.png&#8221; _builder_version=&#8221;3.19.4&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.4&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.19.4&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.4&#8243; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;#173f5f&#8221; header_3_font_size=&#8221;18px&#8221;]<\/p>\n<h3>Video<\/h3>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/287102256\/8a61724909&#8243; _builder_version=&#8221;3.19.4&#8243;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;31px|0px|0|0px|false|false&#8221; _builder_version=&#8221;3.19.4&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.19.4&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.4&#8243; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;#173f5f&#8221; header_3_font_size=&#8221;18px&#8221;]<\/p>\n<h3>Social media campaign<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;0|0px|31px|0px|false|false&#8221; _builder_version=&#8221;3.19.4&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.19.4&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_code _builder_version=&#8221;3.19.4&#8243;]<\/p>\n<blockquote class=\"twitter-tweet\"><pee lang=\"en\" dir=\"ltr\">We teamed up with <a href=\"https:\/\/twitter.com\/UF_COE?ref_src=twsrc%5Etfw\">@UF_COE<\/a> and Griff Jones, Ph.D., to develop IIHS-HLDI in the Classroom, a new educational website that applies physics and biology concepts to car crashes. Learn more: <a href=\"https:\/\/t.co\/K6MuE4ygje\">https:\/\/t.co\/K6MuE4ygje<\/a> <a href=\"https:\/\/t.co\/eIrWKWVqn7\">pic.twitter.com\/eIrWKWVqn7<\/a><\/pee>\u2014 IIHS (@IIHS_autosafety) <a href=\"https:\/\/twitter.com\/IIHS_autosafety\/status\/1004016306251816962?ref_src=twsrc%5Etfw\">June 5, 2018<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.19.4&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_code _builder_version=&#8221;3.19.4&#8243;]<\/p>\n<blockquote class=\"twitter-tweet\"><pee lang=\"en\" dir=\"ltr\">We&#39;ve partnered with award-winning science teacher Griff Jones, Ph.D., and <a href=\"https:\/\/twitter.com\/UF_COE?ref_src=twsrc%5Etfw\">@UF_COE<\/a> on a new educational website that brings crash safety topics into the classroom. Check out IIHS-HLDI in the Classroom: <a href=\"https:\/\/t.co\/K6MuE4ygje\">https:\/\/t.co\/K6MuE4ygje<\/a> <a href=\"https:\/\/t.co\/goZ17KpbSb\">pic.twitter.com\/goZ17KpbSb<\/a><\/pee>\u2014 IIHS (@IIHS_autosafety) <a href=\"https:\/\/twitter.com\/IIHS_autosafety\/status\/1005420530881753093?ref_src=twsrc%5Etfw\">June 9, 2018<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":533,"featured_media":0,"parent":4816,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5642","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IIHS - 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