[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”||27px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”15px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” link_font=”|800||on|||||” link_text_color=”#CC4927″ link_font_size=”13px” link_letter_spacing=”1px” custom_margin=”||10px|||” global_colors_info=”{}”]<\/p>\n
Helpdesk Home<\/a> Communications Guide<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ make_equal=”on” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||17px|||” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_font_size=”50px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” custom_css_main_element=”margin: auto; ” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4ODkifX0=@” button_text=”Helpdesk Home” button_alignment=”right” button_alignment_tablet=”left” button_alignment_phone=”center” button_alignment_last_edited=”on|desktop” module_class=”side-by-side” _builder_version=”4.24.0″ _dynamic_attributes=”button_url” _module_preset=”0a34dd93-3632-450d-a4a9-49547005bcf6″ button_text_color=”#CC4927″ button_bg_color=”RGBA(255,255,255,0)” button_border_color=”#CC4927″ positioning=”relative” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#CC4927″ button_bg_enable_color__hover=”on” button_text_color__hover=”#E8E8E8″ button_text_color__hover_enabled=”on|desktop”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”18px||25px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”||on||||||” text_text_color=”#194588″ text_font_size=”20px” global_colors_info=”{}”]<\/p>\n Based in sound research and strategic planning, we work with you to implement a variety of communications tactics designed to meet programmatic and organizational objectives. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Some of the services offered by ETC include:<\/span><\/p>\n Learn more about <\/span>college communications<\/span><\/a>.<\/span><\/p>\n We want to hear from you. Fill out the form on the Helpdesk homepage<\/a> or contact news@coe.ufl.edu<\/a>.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/education.ufl.edu\/helpdesk\/files\/2024\/08\/IMG_3145.jpg” alt=”Two students sitting outdoors at a picnic table with laptops.” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.24.0″ background_color=”#1C2F3D” background_image=”https:\/\/education.ufl.edu\/helpdesk-1\/files\/2024\/08\/AdobeStock_515297408-scaled.jpeg” background_size=”custom” background_image_width=”71%” background_repeat=”repeat” background_blend=”multiply” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#ffffff” text_font_size=”18px” header_2_text_color=”#EDBA75″ custom_margin=”||24px|||” global_colors_info=”{}”]<\/p>\n Consider including this content in your next grant application to partner with ETC for your communications needs.<\/span><\/p>\n [\/et_pb_text][et_pb_toggle title=”Communications at the UF College of Education” open_toggle_text_color=”#CC4927″ closed_toggle_text_color=”#CC4927″ icon_color=”#1C2F3D” open_icon_color=”#1C2F3D” _builder_version=”4.24.0″ _module_preset=”4b4ab587-1284-4740-b0e5-682ec4dc5819″ title_text_color=”#CC4927″ title_level=”h3″ title_font=”Lato|700|||||||” title_font_size=”17px” body_link_text_color=”#194588″ custom_margin=”||7px||false|false” custom_padding=”20px||20px||false|false” link_option_url_new_window=”on” border_color_all=”#EDBA75″ global_colors_info=”{}”]<\/p>\n To ensure maximum exposure of the project the University of Florida College of Education will develop and enact a strategic communications campaign(s) designed to reach target audiences in efforts to achieve defined objectives in support of the programmatic goal(s). University staff will use a mix of paid, earned, shared and owned media dependent upon the specified objectives, budget and timeframe to distribute information through a variety of delivery mechanisms. <\/span><\/p>\n Tactics may include, but are not limited to:\u00a0<\/span><\/p>\n Communications campaigns for dissemination of the project will be managed by the college news and communications team, housed within the E-learning, Technology and Communications Services (ETC) department, in collaboration with the project grant\/research team. As a full service unit in the College of Education, ETC supports the teaching, research, and outreach activities of the college by facilitating effective communication strategies, innovative online technologies, and reliable technical infrastructure. ETC offers consultation, programming services, creative services, and technical administration for the college\u2019s grants and internal processes. ETC has full-time staff available to assist faculty with their research projects including server side developers, videographers, graphic designers, illustrators, instructional designers, public relations and marketing communicators, and web designers.<\/span><\/p>\n <\/p>\n Communications efforts are typically led by the public relations and marketing staff and supported by the broad skill set of the department. Communication campaigns are implemented using best practices established by industry trade associations, e.g. Florida Public Relations Association, and higher education research entities, e.g. Institute for Public Relations, in conjunction targeting based on demographic, psychographic and behavior analytic data, e.g. Google Analytics and Facebook Analytics, for owned digital channels.<\/span>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”51px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”||||||||” header_3_font=”||||||||” header_3_text_color=”#CC4927″ header_4_font=”|||on|||||” header_4_text_color=”#1C2F3D” header_4_font_size=”17px” header_4_letter_spacing=”1px” custom_margin=”||22px|||” global_colors_info=”{}”]<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” header_3_font=”||||||||” header_3_text_color=”#CC4927″ header_4_font=”|||on|||||” header_4_text_color=”#1C2F3D” header_4_font_size=”17px” header_4_letter_spacing=”1px” global_colors_info=”{}”]<\/p>\n The University of Florida College of Education is the institution\u2019s official name and is used on all formal occasions and on first reference. On the second and additional references, \u201cFlorida\u201d is recommended. For further references for brevity and limitation of space, \u201cUF\u201d should be used.<\/p>\n Similarly the University of Florida College of Education is the official name of our college. College of Education or \u201ccollege\u201d is acceptable on second and additional references.<\/p>\n Use College of Education, not COE. Confusion has occurred between the UF Colleges of Education and Engineering, along with misunderstanding of the acronym by external audiences. COE may be used for informal, internal college communication, e.g. emails between college staff or faculty, but should generally be avoided.<\/p>\n <\/p>\n Do not capitalize common uses of university or college.<\/p>\n Capitalize the full names of schools, major centers and institutes, but not departments, programs, or curricula.<\/p>\n Lowercase references to courses and classes, e.g. I teach counselor education classes. Uppercase specific class names and proper nouns are in the title: School Psychology 2000 or English 1000.<\/p>\n Other common style dos and don’ts:<\/strong><\/p>\nCommunications Guide<\/h1>\n
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Boilerplate Text for Grants<\/span><\/h2>\n
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College Communications Style Guide<\/h2>\n
\nThe college\u2019s communications office incorporates standards set by the University of Florida, the Associated Press (AP), along with an internal style guide for the college. Clear and consistent style helps to position the college within the university and among our nation\u2019s top colleges of education.<\/span><\/p>\nKey Style Guide Excerpts<\/h3>\n
\u00a0Our Name<\/h4>\n
Capitalization<\/h4>\n
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